Ph.D., Department of Consumer Sciences and Retailing, Purdue University, Lafayette, Indiana., USA
Research Expertise
Consumer Behavior, Service Marketing, Service Failure and Recovery, Decision Process of Consumer, Marketing Research, E-Commerce, Donation.
Teaching Field
Marketing Strategies and Management,Berkeley EMBA Intensive Case Studies, Strategic Management, Business Model in Excellence, Taiwan Japan Management seminar, Introduction to strategic carbon management, Communication Leadership and the Management of Healthcare Industry, Why diversity, inclusion, and equity matter to your board - talents training and education
